A talk on “Discover your brand-story” held in Canadian University Campus

Dhaka : Dr. SMA Moin, Senior Lecturer in Marketing of Coventry University , London and a fellow of the UK Higher Education Academy and Chartered Management Institute has given a talk on “Discover your brand-story” to the students of Canadian University of Bangladesh today . S.M. Arifuzzaman, Associate Professor & Head, School of Business of Canadian University of Bangladesh has arranged and hosted this valuable talk.

Dr. Moin, an educator and interdisciplinary researcher interested in branding, trust, services marketing, consumer behaviour and storytelling, held the audience spellbound as he spoke about the brilliant stories to build the brands of a good number of reputed companies of the world. He has given emphasis on discovering the brand-story of every individual to become successfull and to live a fulfilling life.

A good number of aspiring students made the talk meaningful by asking intelligent questions to Dr. Moin.

The students thanked their beloved Arifizzaman sir for arranging such a valuable talk.